A successful Amazon PPC campaign depends on in-depth keyword research. By targeting the right keywords, you can improve the visibility of your product and increase the likelihood of making a sale. This article will discuss how to find the best keywords for your Amazon PPC campaigns.
How to Find Keywords for Amazon PPC?
Don’t let poor keyword selection hold you back from reaching the top of the search results. Follow this method to find the best keywords for your Amazon PPC campaigns and watch your sales soar!
1. Start with the product or category you are selling
The first step in finding the right keywords is to start with the product or category you are selling. Look at the language used in the product listing and customer reviews to get an idea of the terms people use to describe your product. You can also use Amazon’s autocomplete and search suggestions to see what people are searching for. Additionally, you can check out the competition to see what keywords they are targeting.
1.2) Use a keyword research tool
Many keyword research tools can help you find the best keywords for your Amazon PPC campaigns. Some popular options include Ahrefs, SEMrush, and KWFinder. Enter relevant seed keywords and see what suggestions come up. Look for keywords with high volume and low competition.
2. Consider the customer’s search intent
When choosing keywords, it’s important to consider the customer’s search intent. Are they looking for a specific product or just looking for information? You can use long-tail keywords to target more particular searches and better match the customer’s intent.
2.1) Utilize negative keywords
In addition to targeting specific keywords, you can also use negative keywords to exclude terms that are irrelevant to your product or may attract the wrong kind of traffic. In this way, you can improve the quality of your PPC campaigns and increase the chances of making a sale.
End Up:
Keyword research is a crucial step in creating a successful Amazon PPC campaign. By starting with the product or category you are selling, using a keyword research tool, considering the customer’s search intent, and utilizing negative keywords, you can find the best keywords to target and improve the visibility of your product.
Related: How to Analyze Amazon PPC Data
